What This Actually Is
This is digital marketing run by one operator and a federated team of AI agents. Not a marketing agency. Not autopilot. A workshop where 30+ years of system integration experience meets a Claude-driven operations stack that does the work a five-person team used to do.
If you're shopping for "AI-powered marketing" because the phrase showed up in a sales deck, this is probably not for you. Read the rest and decide.
What Most Agencies Actually Do
A typical small-business marketing engagement looks like this: a junior account manager runs Yoast or Semrush, exports a PDF, and emails it once a month. Someone in a Slack channel writes a 500-word blog post that nobody reads. A paid-search specialist tweaks Google Ads bids on a Friday afternoon. You pay $2,500/month for the bundle.
The reports look professional. The needle doesn't move.
What We Do Differently
The work is the same — technical SEO, content, paid search, analytics. The leverage is different. AI agents do the repeatable parts under human editorial control. The operator (Hank) makes the calls that require taste, context, and accountability.
AI-Assisted Technical SEO Audits
We run audits against wp-cli, the Google Search Console API, and PageSpeed Insights — not just a third-party crawler. Every finding is checked against real query data, not hypothetical keywords. When we flag a Core Web Vitals issue, we've already opened the file that needs to change.
Reports are markdown, version-controlled, and shared in the project workspace. No 60-page PDFs that get filed and forgotten.
Content Generation Pipelines
We use LLMs to draft content. We do not publish LLM drafts unedited. The pipeline is:
- Topic research against your GSC query data (what people actually search to find you)
- Outline generated and reviewed by the operator
- Draft generated against your brand voice (we maintain a voice spec for each client)
- Human editorial pass — fact-check, voice match, link strategy
- Schema markup, internal links, image alt text
- Publish, then ping the Google Indexing API for immediate re-crawl
The output is content that ranks because it's actually useful, not because it's stuffed with keywords. The volume is sustainable because the operator isn't writing every word from scratch.
Automated GA4 and GSC Reporting
Most agency reports are "what happened." Useful reports tell you "what changed and what to do about it." We run automated weekly pulls from GA4 and GSC into a dashboard you can read in five minutes. When traffic shifts, we know within a day, not a month.
UTM hygiene is enforced. Campaign attribution is auditable. If you ran a $400 LinkedIn ad and got three sessions, you'll know.
Paid Search Bid Management
We use Google Ads' built-in ML (Target CPA, Maximize Conversions) plus a manual review cadence — not "set it and forget it." Bids get checked weekly against conversion data. Negative keyword lists get pruned monthly. Budget gets reallocated when a campaign underperforms instead of running for a quarter on inertia.
We don't take a percentage of ad spend. Flat fee. You don't pay us more when your budget goes up.
Indexing API and SERP Hygiene
When we publish or update a page, we submit it to Google's Indexing API the same hour. We track which URLs are indexed, which are excluded, and why. Schema markup is validated against the Rich Results Test. This is plumbing work that most agencies skip — and it's the difference between a content investment that pays off in days versus weeks.
What's Included
Every engagement includes:
- Monthly technical SEO audit with prioritized findings
- Content production — typical output is 4 to 8 posts per month, scoped to your needs
- GA4 and GSC monitoring with weekly anomaly alerts
- Paid search management (if you run ads — optional)
- Schema and structured data maintenance across the site
- Indexing API submissions on every publish or update
- Monthly working session — 60 minutes, on Zoom, with the operator
What's not included by default: brand strategy, video production, podcast editing, influencer outreach, PR. We're a digital marketing workshop, not a full-service agency. If you need those things, we'll tell you and point you somewhere better.
Pricing
Starts at $1,500/month. The number scales with content volume and paid-search complexity. Most engagements land between $1,500 and $4,000/month.
For comparison: a single mid-level digital marketing manager in Southern California costs $90,000–$120,000 fully loaded. This service exists because AI leverage makes the work feasible at a price point that's accessible to small businesses.
No annual contract. Month-to-month, cancel with 30 days notice.
Who This Is For
- Small-to-mid businesses ($500K–$10M revenue) where marketing is one line item among many
- WordPress sites with real content history (years of posts, backlinks, domain authority worth protecting)
- Owners who want to understand the work, not just receive a monthly invoice
- Anyone who's been burned by an agency that confused "activity" with "results"
Who This Is Not For
- Companies expecting overnight rank jumps (SEO is a 90-day to 12-month game; we will tell you the truth)
- Brands that need a creative agency for video, design systems, or large-scale campaigns
- Businesses where the founder won't engage with the work (this requires a 60-minute working session per month)
- Operators who want a "magic AI button" — there isn't one
The 30-Year Background
The operator (Hank Groman) spent three decades building system integrations for contact centers, healthcare, and payments — environments where data accuracy and uptime are not negotiable. That discipline carries into how this service is run. Every report is reproducible. Every change is logged. Every spend has attribution.
The AI layer is what lets one operator do this work for multiple clients at a real price point. The system integration background is what makes the work trustworthy.
What Happens First
A 30-minute conversation. We look at your GA4, GSC, and current site together. If the work makes sense, we send a scope and a starting price. If it doesn't, we'll tell you that and recommend something else.
No sales funnel. No "discovery call" that's actually a pitch. One conversation.